Strategic content & digital marketing solutions.
I’m Michaela, a content & digital marketing strategist, content writer, and bona fide cream cheese frosting enthusiast.
By day, I devise and deliver robust digital strategies that marry audience needs with clients’ unique business objectives. By night, I’m often engrossed in a culinary labour of love, baking for colleagues, friends and family.
Check out my specialist content and digital marketing services below.
WHAT I DO
Content writing
Your words are safe with me.
A storyteller by nature and qualified journalist, I have an aptitude for translating complex ideas into digestible (and more importantly, enjoyable) content.
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— Editorial writing
— Product copywriting
— SEO copywriting
— Interviewing
— Proofreading
— Editing
Get seen by the right people, in the right places, at the right time.
I find the sweet spot between quantitative data and qualitative insights to delight audiences and kick business goals.
Digital marketing
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— Website audits
— Information architecture
— SEO strategy
— Keyword analysis
— Competitor analysis
— Paid media strategies
— Google ads
— Paid social media ads
— Email marketing
— Reporting and analytics
LET’S CHAT